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| Pakenham Racing Club Corporate Sponsorship |
| Raceday & Race Naming Sponsorship |
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Sponsoring a race is the cheapest form of advertising, guaranteed to give your company exposure all over the country. Mediums where your company will receive exposure include - local press, mainstream newspapers, sky TV and the TVN network, national radio and on course exposure.
Race names can be titled after your business name, a product you wish to promote or an upcoming event.
Why not sponsor an entire raceday? Keep the naming rights for your own company and offer the remaining races and their benefits to suppliers or customers. The Pakenham Racing Club can tailor a sponsorship package to suit your needs. If you have ideas on how to best accomodate your company's marketing and promotion via race sponsorship, we are happy to make changes to the package wherever possible.
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| Advertising & Media Exposure |
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RACE SPONSORSHIP BENEFITS
- Naming rights to a selected race at any race meeting of your choice
- Company identifcation on Sport 927 (Victoria's racing radio station) prior to and during the race call and your Company logo in local newspapers if sponsoring on a feature race day.
- Company identification in newspaper form guide throughout Australia, including the Herald Sun. A full page advertisement in the race book of your sponsored day. Artwork to be supplied by your Company.
- Temporary signage around the course. Locations to be mutually agreed by both sponsor and the Club.
- Your Company logo will appear in the Club's quarterly newsletter (sent to the database of Members)
- Big screen logo and advertising available on feature race days.
- Opportunity for on-course promotions of your Company products and services.
- You will receive a Corporate Membership Package for the 2011/12 racing season which include a member and three member's guest passes, racecourse admission on all race days including picnic and transferred race meetings. As well as entry to the Members Reserve and Members car park, each membership represents an admission saving of $308 for the season.
- You will receive an invitation for two guests to attend the Committee luncheon or marquee on selected race days.
- The Cardinia Club is the Pakenham Racing Club's entertainment venue. Major sponsors will be afforded advertising on the big screens throughout the venue for one month. This venue attracts approximately 6,000 people per week.
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| Annual Sponsorship Raffle |
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If you are interested in becoming a sponsor of the Pakenham Racing Club but are unsure whether your business can afford it, then the Annual Raffle Sponsorship is for you. For an investment of $600 you have the opportunity to win one for three premium prizes:
1st Prize- Mounting Yard Signage package. This annual advertising will provide Sponsors with premium exposure for the 2011/2012 season. Package includes provision of your Company sign (900mm X 2400mm) and 12 months signage rights involving 13 race meetings.
2nd Prize- All inclusive Corporate Marquee package for 10 people at the Xmas Race Meeting on Friday 2 December 2011. Package includes admission and racebooks for 10 people: Table of 10 in the exclusive "Christmas Party Marquee"; smorgasbord luncheon and all beer, wine and soft drink from the first race to the last race
3rd Prize- Deluxe Mini Marquee Package for 20 guests at the Pakenham Telstra Store Cup, Sunday 25th March 2012. Package includes admission and racebooks for 20 people; Mini Marquee with two tables and 20 chairs
Every Sponsor who purchases a raffle ticket and does not win one of the three prizes receives a sponsorship package which inlcudes the naming rights to a mid-week race, a membership for the 2011/2012 season and race day Members' enclosure passes on the day of your race sponsorship |
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| Signage |
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Signage around the course is a great way to promote branding and community awareness of your business and products. There are some great locations around the racecourse where you can erect signs including the mounting yard, the race day abrriers, winning post and around the boundaries of the course providing some excellent exposure to Station Street and Racecourse Road Pakenham.
If you would like to discuss the different ways you can promote your company or brand, please contact the Club on (03) 5941 1207. |
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